Qualifyed is a media buying platform that focuses on generating high-quality sales leads through its machine learning system. It aims to proactively target individuals with the highest probability of becoming customers, thus reducing customer acquisition costs and increasing online conversions.
💼 Use Cases
- Lead generation and qualification
- Sales optimization through targeted advertising
- Improving efficiency of offline sales teams
- Measure: Ingesting and validating data to score leads based on the probability of a sale.
- Model: Creating a machine learning model to identify targetable individuals with a 90%+ probability to close.
- Optimize: Informing advertising strategies across various channels (Search, Social, Display, and Video) to optimize for sales.
- Scale: Planning, buying, and executing media campaigns to reach ideal customers automatically.
- Decreased customer acquisition costs by 87%
- Provided a 10x increase in online conversions
- Helped offline sales team increase efficiency by 800%