Value Prop Canvas

Value Prop Canvas
Pricing: Freemium
Type: Research
Starts: $2

The Value Proposition Canvas is a strategic tool that helps businesses identify and design a value proposition that addresses the needs and desires of their target customers. It consists of two main components: the Customer Profile and the Value Map.

🎯 Use cases

  • Understanding customer needs and desires
  • Designing products or services that address customer goals
  • Creating positive customer experiences
  • Building customer loyalty
  • Identifying areas for improvement in value proposition
  • Making strategic decisions about new products or services


  • 🧑‍🎨 Customer Profile:
    • Customer Jobs: Tasks or goals the customer is trying to accomplish.
    • Pains: Negative experiences or frustrations the customer encounters.
    • Gains: Benefits the customer hopes to achieve.

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